Tv Spot Benchmarking

NRC’s TV commercial testing tool is the best solution to compare your advertising efficiency with your competitors: our complexanalysis tool and dynamic TV spot testing method makes it possible to evaluate and improve an ad fromscene to scene in order to reach your customers with the perfect advertisement.

Recommended for

green-tick2advertisers – to design better and more efficient communication strategiesgreen-tick2agencies – to create storyboards, adapt TV commercialsgreen-tick2copywriters – to write targeted and effective marketing messages

You are looking for Spotlight Plus if

green-tick2you search for an innovative tool to improve your advertisementsgreen-tick2you need quick feedback on your copiesgreen-tick2you would like to compare your advertisements to industry benchmarks

Rise above the media noise!

In-Home Product Testing

Product testing solution that compounds the advantages of traditional product testing and online surveying.


Modeling real-world behaviour of consumers for effective campaign optimization.

ACBC Conjoint

The best concept testing solution to design decision making mechanisms of customers.

For further information please contact me

managing director

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„I’ve been working in the field of market research for nearly 20 years for now. As a manager of the country’s first online research agency, I believe that using modern technologies, innovative solutions and with the help of a professional research team we can provide reliable, problem-specific data for our clients. As a consultancy company it’s also important to give advice and ideas for our partners. With questions regarding innovative solutions or financial and OTC researches turn to me with confidence.”

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