Product and Price Optimization

Adaptive Choice Based Conjoint analysis is an essential tool for product and price optimization: with the help ofthe analysis of customer preferences formed by product attributes and price this method efficientlycontributes to the development of an effective market strategy.

Recommended for

green-tick2product developers – provides guidelines to determine the optimal price / productgreen-tick2managers – contributes to reach market share growth by creating the ideal portfoliogreen-tick2agencies – helps to phrase targeted and efficient marketing messages

You are looking for ACBC conjoint if

green-tick2you aim to target development objectives based on the customers’ preferencesgreen-tick2 you would like to use a market simulator to model the effects of price alterationgreen-tick2you would like to get a complex analysis of your position on the market

Learn more about your customers!

Spotlight Analysis

Quick and effective online surveying tool for testing TV commercials.


Modeling real-world behaviour of consumers for effective campaign optimization.

In-Home Product Testing

Product testing solution that compounds the advantages of traditional product testing and online surveying.

For further information please contact me

managing director

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„I’ve been working in the field of market research for nearly 20 years for now. As a manager of the country’s first online research agency I believe that using modern technologies, innovative solutions and with the help of a professional research team we can provide reliable, problem-specific data for our clients. As a consultancy company it’s also important to give advice and ideas for our partners. With questions regarding innovative solutions or financial and OTC researches turn to me with confidence.”

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